Chris Makell

I promised some specific steps to help you to make the sales process simple, by teaching more of your leads, prospects and ideal clients. This will get you well on your way to:

Teach more to reach more.

Here are a couple of strategies you can use, right now.

1. Host a content-based teleseminar or webinar for your prospects and clients and teach them how to get more mileage from what you and others are offering by giving someone an opportunity for a “live” makeover!

For example, if you a virtual assistant, you could teach how business owners can work with a VA effectively. Then invite someone to talk about his or her experience and show them how to create a more powerful relationship.

2. Create a monthly “insiders” briefing call or special report where you go deep on one topic important for your community and give both the “pros and cons”…and then your recommendation.

For example, if you are a web designer, teach how someone can get their website online by either using a “squeeze page” vs. a blog page. Talk about what’s the pro/con and which do you recommend and why.

Just by sharing more of your expertise in a way that makes it easier for your community to make an informed decision to work with you, it is actually (I’m going to use the “S” word…get ready…) “selling.” Now that didn’t hurt did it? smile

I want to remove any hesitation to using this strategy by making one last point.  I am often asked, “Chris, how much to I ‘give’ away?” The answer…at least for me…is that you give enough for the prospect or client to clearly “get” that you are an expert at what you know; and that the depth of your knowledge surpasses what you’re giving them. So YOUR challenge is to continually learn more, so that you consistently deepen your level of knowledge and use the teach more to reach more strategy to “sell” more.

Oh yeah, as a result, you WILL earn more!